4 reasons why your home did not sell

To properly market your home online, you need to have professional photos. Too often, agents take the photos with the camera on their phone. We see this all the time, when a listing expires. Sometimes we see trash cans in front of garage doors. We see pets in the pictures. We see dirty dishes in the sink or on the countertop in the kitchen. Lighting is key. The proper exposure and a full view of the rooms is critical. For samples of the quality photography that we provide to our clients, click here.  

Your home needs to be priced realistically for current market conditions. We are experts at pricing homes. This is a process that takes several hours to complete. If the home is custom built, or has unique features, we will order a professional appraisal from a licensed appraiser. The last thing you want to do is over price your home. A home gets maximum exposure the day it goes on the market. As time goes by, it becomes a stale listing, and the showings will diminish. If you make price reductions, buyers will wonder what is wrong with your home, and shy away from it. You may have to make another price reduction to get it sold. You will have more contingencies in your sale contract the longer your home is on the market. This could include home inspection, radon, or sale of home contingencies. 

We price your home slightly below fair market value. We market your home heavily in a “coming soon” status before your home goes on the market. We do a two-day strategic open house to attract more buyers and to receive multiple offers for your home. The price of your home gets bid up above market value and the number of contingencies will be reduced. Your home will also sell quicker, and you will have less hassles from dealing with endless showings. To see our marketing plans, click here. To read about the “coming soon” status, click here. To learn about our strategic open house, click here.

We personally follow up with every showing. Feedback from the buyer to the seller is critical. Sometimes, there is a minor objection that the buyer has that can be overcome. Without this critical feedback, a potential sale may be lost. Most agents either never follow up, or they rely on a computer-generated feedback request that is sent via email to the buyer’s agent. It is very difficult to get agents to reply to these email requests. When they do reply, they usually do not give any details. The agent just says that “the buyer did not like the home.” We have an in-depth phone conversation with the buyer’s agent to discuss any objections that the buyer may have. The goal of this conversation is to try to get the buyer to write an offer for your home. We may also get feedback that can help us with future potential buyers. It is never too late to adapt or make changes to help you get your home sold!